Elitty Mini Pop Colour Waterproof Liquid Eyeliner Combo Matte Shades Pink Lilac Black Metallic Shades Blue Emerald Green Lasts Upto 12 Hrs 1 ML Each

Elitty Mini Pop Colour Waterproof Liquid Eyeliner Combo Matte Shades Pink Lilac Black Metallic Shades Blue Emerald Green Lasts Upto 12 Hrs 1 ML Each

The Elitty Mini Pop Colour Waterproof Liquid Eyeliner Combo is a set of four different shades: Matte Pink, Lilac, Black, and Metallic Blue and Emerald Green. Each eyeliner is 1 ML and is designed to last up to 12 hours.
Key Features: - Waterproof formula - Matte and metallic shades - Long-lasting up to 12 hours - Mini size perfect for travel or on-the-go touch ups
For whom: This eyeliner combo is ideal for those who love experimenting with different eyeliner shades and want a long-lasting, waterproof formula. It's perfect for those who want to add a pop of color to their eye makeup look.
Pros: - Variety of shades - Waterproof - Long-lasting - Mini size for travel
Cons: - Mini size may not last as long as full-size eyeliners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of shades and long-lasting formula align well with current consumer preferences.	Vogue India, Elle India
Brand Strength	20	10	Established brand with good reputation in cosmetics industry.	Brand Equity, Forbes India
Category Momentum	20	15	High demand for colorful waterproof eyeliners in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard, The Economic Times
Competition	10	6	Facing competition from both established and emerging brands offering similar products.	India Retailing, Fashion Network
Use-case Advantage	5	5	Versatile shades suitable for both everyday wear and special occasions.	Femina, Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	Well-positioned colorful waterproof eyeliner combo with good market potential.

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