Earth Rhythm Glass Tint pH Activated Lip Cheek Tint Highly Blendable Non greasy With Goodness of Vitamin E Jojoba Oil 5gm

Earth Rhythm Glass Tint pH Activated Lip Cheek Tint Highly Blendable Non greasy With Goodness of Vitamin E Jojoba Oil 5gm

This Glass Tint by Earth Rhythm is a pH activated lip and cheek tint that comes in a compact 5gm size.

Key Features: - Contains Vitamin E and Jojoba Oil for nourishment - pH activated formula for a custom tint based on your skin's pH levels - Can be used on both lips and cheeks for a natural flush of color

For whom: This tint is suitable for anyone looking for a versatile and natural-looking tint for their lips and cheeks.

Pros: - Long-lasting formula - Easy to apply and blend - Nourishing ingredients for added skincare benefits - Customizable tint based on individual pH levels

Cons: - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative pH activated formula with added skincare benefits stands out in the lip tint category.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in the beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium lip and cheek tints in the market.	Retail360
Competition	10	6	Facing moderate competition from both established and emerging brands offering similar natural lip stains and tints.	Cosmopolitan India
Use-case Advantage	5	5	Versatile product suitable for both lips and cheeks, catering to the growing trend of multi-purpose makeup products.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative and competitively priced lip & cheek tint with skincare benefits, well-positioned in the growing natural makeup segment.

Factor	Rating (out of 5)	Notes
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