e l f Sun Boss Gloss Spf 25 Pigmented Lip Gloss For A High Shine Finish Moisturizing Conditioning Formula Vegan Cruelty Free It s Your Mauve Glossy Liquid All

e l f Sun Boss Gloss Spf 25 Pigmented Lip Gloss For A High Shine Finish Moisturizing Conditioning Formula Vegan Cruelty Free It s Your Mauve Glossy Liquid All

This e.l.f. Sun Boss Gloss SPF 25 Pigmented Lip Gloss is a must-have for anyone looking to add a pop of color to their lips while also protecting them from the sun. With a high shine finish and a moisturizing conditioning formula, this lip gloss is perfect for everyday wear.

Key Features: - Contains SPF 25 for sun protection - Vegan and cruelty-free formula - Mauve glossy liquid shade - High shine finish - Moisturizing and conditioning

For whom: This lip gloss is perfect for anyone who wants to add a touch of color to their lips while also protecting them from the sun. The moisturizing formula is great for those with dry lips, and the high shine finish is perfect for those who love a glossy look.

Pros: - Provides sun protection with SPF 25 - Moisturizes and conditions lips - Vegan and cruelty-free formula - Beautiful mauve glossy shade

Cons: - May need to reapply throughout the day for maximum sun protection

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 25 and vegan formula align with current market trends.	Vogue India
Brand Strength	20	18	Strong brand reputation and recognition in India.	Brand Equity
Category Momentum	20	15	Growing demand for lip glosses in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail Today
Competition	10	0	Intense competition from established and emerging lip gloss brands.	Cosmopolitan India
Use-case Advantage	5	3	Versatile gloss suitable for daily wear and special occasions.	Elle India
Final Market Score	100	66/100 (3.30/5)	e.l.f. Sun Boss Gloss SPF 25 Pigmented Lip Gloss is a competitive product in the Indian lip gloss market.

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