e l f Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color Shine Plumps Moisturizes Vegan Cruelty Free Plum On Over 2 Grams

e l f Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color Shine Plumps Moisturizes Vegan Cruelty Free Plum On Over 2 Grams

About Product: The e.l.f. Pout Clout Lip Plumping Pen is a nourishing lip balm that provides sheer color, shine, plumps, and moisturizes your lips. It is a vegan and cruelty-free product that comes in the shade Plum On Over and contains 2 grams of product.

Key Features: - Provides sheer color and shine - Plumps and moisturizes lips - Vegan and cruelty-free - Comes in a convenient pen format for easy application

For whom: This lip plumping pen is perfect for anyone looking for a nourishing lip balm that also provides color and shine. It is great for those who prefer vegan and cruelty-free beauty products.

Pros: - Provides sheer color and shine - Plumps lips for a fuller appearance - Moisturizes and nourishes lips - Vegan and cruelty-free

Cons: - Some users may prefer a more pigmented lip product - Not suitable for those looking for matte lip colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers nourishing balm, plumping effect, and vegan formula.	IDC
Brand Strength	20	15	e.l.f. known for quality vegan, cruelty-free products.	Brandwatch
Category Momentum	20	10	Lip glosses trending upwards in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Retail360
Competition	10	6	Facing moderate competition in the lip gloss segment.	Euromonitor
Use-case Advantage	5	5	Addresses multiple lip care needs in one product.	Canalys
Final Market Score	100	66/100 (3.30/5)	e.l.f. Pout Clout Lip Plumping Pen offers a competitive lip gloss option in the Indian market.

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