e l f Cosmetics Studio Intense Ink Eyeliner in Blackest Black 2 5 Gram pencil

e l f Cosmetics Studio Intense Ink Eyeliner in Blackest Black 2 5 Gram pencil

e.l.f. Cosmetics Studio Intense Ink Eyeliner in Blackest Black is a highly pigmented eyeliner in pencil form, perfect for creating bold and defined eye looks.

Key Features: - Intensely black formula for a dramatic look - Long-lasting and smudge-proof - Easy-to-use pencil format for precise application

For those who love a bold eye look that lasts all day, this eyeliner is perfect. Whether you're going for a classic winged liner or a smoky eye, the intense black color of this eyeliner will help you achieve it with ease.

Pros: - Highly pigmented formula - Long-lasting wear - Easy to apply with precision Cons: - May require sharpening for a sharp point - Can be difficult to remove completely at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences	—
Brand Strength	20	10	e.l.f. Cosmetics gaining popularity among Indian consumers	Canalys
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	IDC
Price Positioning	20	18	Competitively priced compared to similar products in India	—
Competition	10	0	Highly competitive market with many established brands	—
Use-case Advantage	5	3	Offers long-lasting wear suitable for Indian climate	—
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian eyeliner market with competitive pricing and good feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—