e l f Cosmetics E l f wow brow gel fiber infused formula deep brown 0 12 Ounce Deep Brown 0 123 Ounce

e l f Cosmetics E l f wow brow gel fiber infused formula deep brown 0 12 Ounce Deep Brown 0 123 Ounce

About Product: The e.l.f. Cosmetics Wow Brow Gel is a fiber-infused formula designed to give your brows a natural, fuller look. This gel helps tame and shape your brows while adding subtle color and volume.

Key Features: - Fiber-infused formula - Adds volume and color - Tames and shapes brows - Natural-looking finish - Available in deep brown shade - Cruelty-free and vegan

For whom: This brow gel is perfect for anyone looking to achieve fuller, more defined brows. Whether you have sparse brows that need filling in or just want to enhance your natural brow shape, this product is versatile and easy to use.

Pros & Cons: Pros: - Easy to apply - Long-lasting formula - Natural finish - Vegan and cruelty-free - Affordable price point Cons: - Limited shade range - May not be suitable for those looking for a more dramatic brow look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fiber infused formula aligns with current market trends for natural-looking brows.	—
Brand Strength	20	10	E l f Cosmetics is gaining popularity among Indian consumers.	Canalys
Category Momentum	20	15	Growing demand for eyebrow products in Indian market.	IDC
Price Positioning	20	15	Competitively priced compared to similar products in the market.	—
Competition	10	1	Facing strong competition from established and emerging brands in the eyebrow colors segment.	—
Use-case Advantage	5	5	Easy application and long-lasting hold appeals to busy Indian consumers.	—
Final Market Score	100	66/100 (3.30/5)	E l f Cosmetics Wow Brow Gel - Deep Brown is well-positioned in the growing Indian eyebrow colors market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—