Dr Batra s Herbal Hair Color Cream Brown Herbal Hair Color without Chemicals

Dr Batra s Herbal Hair Color Cream Brown Herbal Hair Color without Chemicals

Dr. Batra's Herbal Hair Color Cream in Brown is a natural and chemical-free hair dye that provides a safe and effective way to color your hair without damaging it.

Key Features: - Made with natural ingredients like henna, amla, and shikakai - Provides vibrant color and covers gray hair - No ammonia or parabens - Long-lasting color that fades naturally

For whom: Suitable for both men and women who want to color their hair without exposing it to harsh chemicals. Ideal for individuals with sensitive scalp or allergies to chemical hair dyes.

Pros: - Natural ingredients promote hair health - Easy to use at home - Pleasant fragrance - Adds shine and vitality to the hair

Cons: - May require multiple applications for desired color intensity - Color may fade faster than chemical dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural brown color with no chemicals, meeting consumer preferences.	Euromonitor
Brand Strength	20	18	Dr. Batra's strong reputation in herbal products.	Brandwatch
Category Momentum	20	15	Growing demand for chemical-free hair dyes in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing increasing competition from new entrants in the herbal hair color segment.	BusinessToday
Use-case Advantage	5	3	Easy application process suitable for home use.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit, but facing growing competition in the market.

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