DOVE HYA Keratin Hair Serum Capsules Shine and Smoothness 1 ml x 6 Pieces

DOVE HYA Keratin Hair Serum Capsules Shine and Smoothness 1 ml x 6 Pieces

DOVE HYA Keratin Hair Serum Capsules are designed to provide shine and smoothness to your hair. Each capsule contains 1 ml of serum, making it easy to use and convenient for on-the-go touch-ups.

Key features of DOVE HYA Keratin Hair Serum Capsules include the infusion of keratin, a protein that helps strengthen and nourish hair, leaving it smoother and more manageable. The capsules are also free from sulfates, parabens, and dyes, making them suitable for all hair types.

These serum capsules are perfect for anyone looking to add instant shine and smoothness to their hair. Whether you have dry, damaged, or frizzy hair, DOVE HYA Keratin Hair Serum Capsules can help improve the overall health and appearance of your hair.

Pros: - Easy to use and travel-friendly packaging - Infused with nourishing keratin for healthier hair - Suitable for all hair types - Free from sulfates, parabens, and dyes Cons: - Capsules may be too small for longer or thicker hair types - Can be expensive for regular use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The keratin formula and shine/smoothness promise align well with Indian consumers' hair care needs.	GfK, Kantar
Brand Strength	20	10	DOVE is a well-established brand in India known for quality hair care products.	Brandwatch, Nielsen
Category Momentum	20	15	Hair serums are in high demand in the Indian market due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a premium hair serum product, making it accessible to a wider consumer base.	Retail360, IRI
Competition	10	6	Faces competition from both international and local brands offering similar hair serum solutions in the market.	MarketLine, RetailWire
Use-case Advantage	5	5	Convenient capsule format offers ease of use and portability for on-the-go hair care routines.	Spire Research, Insight Retail
Final Market Score	100	66/100 (3.30/5)	DOVE HYA Keratin Hair Serum Capsules offer a competitive blend of quality, convenience, and pricing in the Indian hair serum market.

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