Dove Exfoliating Body Polish Scrub for Dry Skin with Crushed Almond and Mango Butter Gently Exfoliates and Moisturizes to Reveal Instantly Soft Smooth Healthy Skin Naturally Derived Ingredients Sulfate Free Fruity Scent 298g

Dove Exfoliating Body Polish Scrub for Dry Skin with Crushed Almond and Mango Butter Gently Exfoliates and Moisturizes to Reveal Instantly Soft Smooth Healthy Skin Naturally Derived Ingredients Sulfate Free Fruity Scent 298g

Key Features: - Exfoliating body scrub for dry skin - Contains crushed almond and mango butter for moisturizing - Made with naturally derived ingredients - Sulfate-free formula - Fruity scent - Comes in a 298g size for long-lasting use
For whom: This Dove body polish scrub is perfect for those with dry skin looking for a gentle yet effective exfoliation. The moisturizing properties of crushed almond and mango butter help to soften and smooth the skin while the sulfate-free formula ensures a gentle cleanse.
Pros: - Leaves skin feeling soft and smooth - Fruity scent is refreshing - Moisturizing properties help to nourish dry skin - Gentle exfoliation without being too harsh on the skin
Cons: - Some may find the scent to be too strong - May not be suitable for those with sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumers' preference for natural ingredients and sulfate-free products.	Euromonitor
Brand Strength	20	18	Dove is a well-established brand known for quality skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in the Indian market.	Retail360
Competition	10	8	Facing competition from other established premium body scrub brands in India.	Kantar
Use-case Advantage	5	5	Addresses the need for exfoliation and moisturization, key concerns for Indian consumers.	GFK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dove Exfoliating Body Polish Scrub well in the growing Indian premium body scrub market.

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