Dout Hair touch up Powder for Hair and Beard DARK BROWN Instant Easy Grey Hair Cover for Women and Men Dark Brown

Dout Hair touch up Powder for Hair and Beard DARK BROWN Instant Easy Grey Hair Cover for Women and Men Dark Brown

Key Features: - Instantly covers grey hairs - Easy application with powder formula - Suitable for both hair and beard - Dark brown shade for natural-looking results

For whom: - Women and Men with grey hairs looking for a quick and easy solution - Those who want to touch up their roots or cover grey patches on their hair or beard

Pros: - Convenient and mess-free application - Natural-looking results - Long-lasting formula - Portable for on-the-go touch-ups

Cons: - May require reapplication after washing hair or sweating - Limited shade range available for different hair colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and natural-looking coverage suitable for both women and men.	IndiaRetailing
Brand Strength	20	15	Established brand with a reputation for quality hair products.	Brandwatch
Category Momentum	20	10	Growing demand for instant grey hair cover products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other brands offering similar hair touch-up solutions.	BusinessWire
Use-case Advantage	5	5	Addresses a common need for quick and effective grey hair coverage.	BeautyPackaging
Final Market Score	100	66/100 (3.30/5)	Competitively priced, well-positioned product with strong brand in a growing market segment.

Factor	Rating (out of 5)	Notes
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