Dexe Root Cover Up Root Touch Up 6g Dark Brown

Dexe Root Cover Up Root Touch Up 6g Dark Brown

This Dexe Root Cover Up Dark Brown is a convenient and easy-to-use product for covering roots and touching up hair color. It comes in a compact size of 6g, making it perfect for on-the-go touch-ups.

Key features of this product include its long-lasting formula that stays put until your next shampoo, its water-resistant and sweat-proof properties, and its natural-looking finish that seamlessly blends with your existing hair color.

This root cover up is ideal for anyone looking to cover up roots between salon visits or touch up their hair color quickly and effortlessly. It is suitable for both men and women and works well on all hair types.

Pros of the Dexe Root Cover Up Dark Brown include its easy application, quick drying time, and its ability to provide instant root coverage. It is also a cost-effective alternative to frequent salon visits.

Cons of this product may include the limited shade range available and the need for careful application to avoid staining on clothes or skin. Additionally, some users may find the product to be less effective on greasy hair or very dark roots.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting color for root coverage	GfK
Brand Strength	20	15	Established brand with good reputation in hair care sector	Euromonitor
Category Momentum	20	10	Growing demand for root touch-up products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	6	Facing moderate competition from other root touch-up brands	IRI
Use-case Advantage	5	5	Addresses specific need for covering roots between salon visits	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up product with good brand reputation

Factor	Rating (out of 5)	Notes
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