Dexe Root Cover Up Black 6 g Pack of 2

Dexe Root Cover Up Black 6 g Pack of 2

The Dexe Root Cover Up in Black is a convenient and easy-to-use hair color solution for covering up gray roots or regrowth between salon visits. This pack of 2 includes two 6g bottles for added value and convenience.

Key features of this product include its quick-drying formula, which allows for easy application and long-lasting coverage. The black shade is suitable for most hair colors and blends seamlessly with natural hair tones.

This product is ideal for anyone looking to touch up their roots or gray hairs without having to commit to a full dye job. It is perfect for busy individuals who want a quick and effective solution to their hair color needs.

Pros: - Easy to use and apply - Long-lasting coverage - Blends seamlessly with natural hair color - Convenient pack of 2 for added value Cons: - Color may not match perfectly with all hair shades - Contains temporary hair dye ingredients that may stain clothing or skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting color results, meeting consumer expectations.	Beauty Insider
Brand Strength	20	15	Strong brand reputation and recognition in the hair color segment.	Brand Equity
Category Momentum	20	10	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products, appealing to price-conscious consumers.	Retail360
Competition	10	6	Facing moderate competition from other established hair color brands offering similar products.	Cosmetics Business
Use-case Advantage	5	5	Convenient solution for covering gray roots and maintaining hair color between salon visits.	Vogue
Final Market Score	100	66/100 (3.30/5)	Dexe Root Cover Up Black 6g - Pack of 2 is a competitive choice in the Indian permanent hair color market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—