Dexe Root Concealer Root Touch Up 6g Black

Dexe Root Concealer Root Touch Up 6g Black

Key Features: - Instantly covers roots and gray hair - Easy to apply with brush applicator - Water-resistant formula stays in place until shampooed out

For whom: - Anyone looking to touch up their roots in between salon visits - Individuals with gray or colored hair looking for a quick solution

Pros: - Convenient size for on-the-go touch ups - Blends seamlessly with existing hair color - Long-lasting formula lasts until next wash

Cons: - Limited shade range may not match all hair colors - May require multiple applications for stubborn gray hairs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy and effective gray hair coverage with long-lasting results.	Nielsen
Brand Strength	20	10	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other root touch-up products.	IRI
Use-case Advantage	5	5	Convenient solution for quick touch-ups and root coverage.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up product with good market fit.

Factor	Rating (out of 5)	Notes
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