DevaCurl Arc Angel Gel 12 Fluid Ounce by DevaCurl

DevaCurl Arc Angel Gel 12 Fluid Ounce by DevaCurl

- About Product: DevaCurl Arc Angel Gel is a lightweight, moisturizing gel that provides a strong hold for long-lasting, defined curls.

- Key Features: This gel is formulated with wheat and soy proteins to nourish and strengthen the hair while adding shine and moisture. It is free of sulfates, parabens, and silicones, making it safe for all hair types, including color-treated hair.

- For whom: This product is ideal for individuals with curly or wavy hair looking to enhance their natural texture and reduce frizz.

- Pros & Cons: Pros include long-lasting hold, moisturizing ingredients, and a pleasant scent. Cons may include a slightly sticky texture for some users.

Overall, DevaCurl Arc Angel Gel is a versatile styling product that can help you achieve beautifully defined curls with minimal effort.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	DevaCurl Arc Angel Gel offers features that cater well to the needs of Indian consumers with curly hair.	Vogue
Brand Strength	20	18	DevaCurl is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for curly hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	RetailToday
Competition	10	10	Facing increasing competition from local and international brands offering similar curly hair styling gels in India.	BeautyInsider
Use-case Advantage	5	3	Provides long-lasting hold and definition for curly hair, meeting a key need for Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	DevaCurl Arc Angel Gel is well-positioned in the Indian market for curly hair styling products.

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