Dettol Lime Fresh Body Wash and Shower Gel for Women and Men 250ml Soap Free Bodywash 12h Odour Protection

Dettol Lime Fresh Body Wash and Shower Gel for Women and Men 250ml Soap Free Bodywash 12h Odour Protection

Key Features: - Contains Dettol's trusted germ protection formula - Infused with the refreshing scent of lime - Soap-free formula gentle on skin - Provides up to 12 hours of odour protection - Suitable for all skin types
For whom: This body wash and shower gel is suitable for both men and women who are looking for a refreshing and effective way to cleanse their skin while also providing long-lasting odour protection.
Pros: - Effective germ protection - Refreshing lime scent - Gentle on the skin - Long-lasting odour protection - Suitable for all skin types
Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like 12h odour protection align well with consumer needs.	AC Nielsen
Brand Strength	20	18	Strong brand reputation and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition from established and new brands in the segment.	Euromonitor
Use-case Advantage	5	3	Versatile unisex product suitable for all age groups.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Strong brand with good feature fit and competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—