Dettol Icy Cool Bathing Soap Bar With 3x intense cooling 625gm 125gm Pack of 5

Dettol Icy Cool Bathing Soap Bar With 3x intense cooling 625gm 125gm Pack of 5

About Product: Dettol Icy Cool Bathing Soap Bar provides an intense cooling sensation while cleansing your skin. It is enriched with menthol to leave you feeling refreshed and revitalized after each use.

Key Features: - Intense cooling sensation - Enriched with menthol - Cleanses and refreshes the skin - Comes in a convenient 5-pack, each bar weighing 125gm

For whom: This soap bar is suitable for those who enjoy a cooling and refreshing bathing experience. It is perfect for use during hot summer days or after an intense workout.

Pros: - Leaves skin feeling refreshed and revitalized - Convenient packaging in a 5-pack - Menthol provides a soothing and cooling effect

Cons: - May not be suitable for those with sensitive skin - The cooling sensation may be too intense for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The intense cooling feature of the soap aligns with consumer preferences for refreshing products.	Nielsen
Brand Strength	20	18	Dettol is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Solid soap bars are currently in high demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar soap bar packs in the market.	Euromonitor
Competition	10	0	Facing strong competition from other established soap brands offering similar cooling variants.	Kantar
Use-case Advantage	5	3	Offers a unique cooling experience during bathing, appealing to consumers in hot climates.	GfK
Final Market Score	100	66/100 (3.30/5)	Dettol Icy Cool Bathing Soap Bar - 3x Intense Cooling - 625gm (5-Pack, 125gm Each) is well-positioned in the Indian solid soap bar market with its refreshing features and competitive pricing.

Factor	Rating (out of 5)	Notes
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