DENMILE Black Hair Dye Pencil for Men Women Grey Hair Coverage Touch Up Stick Instant Hair Colour Stick Cute Colour Hair Dye Root Touch Up for Grey Hair Concealer Women

DENMILE Black Hair Dye Pencil for Men Women Grey Hair Coverage Touch Up Stick Instant Hair Colour Stick Cute Colour Hair Dye Root Touch Up for Grey Hair Concealer Women

Key Features: - Instant hair color touch up stick - Easy to use and mess-free application - Provides coverage for grey hair - Cute color hair dye option - Root touch up for in-between salon visits For whom: DENMILE Black Hair Dye Pencil is suitable for both men and women looking for a quick and convenient solution to cover up grey hair or touch up roots. Pros: - Portable and easy to carry in purse or pocket - No need for mixing or applying with gloves - Perfect for on-the-go touch ups - Blends seamlessly with existing hair color - Long-lasting formula Cons: - Limited shade range available - May require multiple applications for desired coverage - Not suitable for full coverage or complete hair color changes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy and precise application for grey hair coverage	Frost & Sullivan, Hair & Beauty India
Brand Strength	20	10	Established brand with good reputation in hair care segment	Brand Equity, India Retailing
Category Momentum	20	15	Growing demand for root touch-up products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Standard, The Economic Times
Competition	10	6	Facing moderate competition from other root touch-up sticks in the market	Beauty India, Cosmetics Design Asia
Use-case Advantage	5	5	Convenient solution for quick and effective hair color touch-ups	Vogue India
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up stick with growing demand in India

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