Cover Your Gray Waterproof Hair Color Touchup Brush In Dark Brown 1 Count

Cover Your Gray Waterproof Hair Color Touchup Brush In Dark Brown 1 Count

The Cover Your Gray Waterproof Hair Color Touchup Brush in Dark Brown is a convenient and effective solution for covering up gray strands and roots on-the-go.

Key features of this product include its waterproof formula, easy-to-use brush applicator, and long-lasting coverage that stays put until your next shampoo.

This product is suitable for anyone looking to quickly and easily touch up their gray roots or strands without having to commit to a full hair dye application.

Pros of the Cover Your Gray Waterproof Hair Color Touchup Brush include its portable size, natural-looking color, and ability to blend seamlessly with your existing hair color.

Cons of this product may include the limited shade range available and the need for frequent touch-ups depending on your hair growth rate.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof and easy-to-use features, aligning with Indian consumers' preferences.	India Retailing
Brand Strength	20	15	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing moderate competition from both local and international brands offering similar products.	Economic Times
Use-case Advantage	5	5	Addresses the need for convenient and quick hair touch-ups, a common requirement in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced waterproof hair color touchup brush with strong brand presence in growing Indian market.

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