Cover Your Gray Touch Up Stick Dark Brown AD

Cover Your Gray Touch Up Stick Dark Brown AD

Key Features: - Easy to use touch up stick for covering roots and gray hair - Dark brown color blends seamlessly with natural hair color - Travel-friendly size for on-the-go touch ups - Non-drip formula for mess-free application

For whom: This touch up stick is perfect for anyone looking to quickly and easily cover up roots or gray hair in between salon visits. It is suitable for all hair types and colors.

Pros: - Convenient and portable for touch ups anywhere - Blends well with natural hair color - Non-drip formula for easy and mess-free application - Long-lasting coverage

Cons: - May need to reapply throughout the day for maximum coverage - Limited shade range may not match all hair colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dark Brown Touch Up Stick meets the need for convenient root touch-ups.	GfK
Brand Strength	20	10	AD has established a reputation for quality hair color products in India.	Euromonitor
Category Momentum	20	15	Growing demand for at-home hair color solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other brands offering similar root touch-up products.	IRI
Use-case Advantage	5	5	Easy-to-use format appeals to consumers looking for quick solutions.	Kantar
Final Market Score	100	66/100 (3.30/5)	Cover Your Gray Dark Brown Touch Up Stick by AD is well-positioned in the Indian market for at-home hair color solutions.

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