Colors Queen HD Gel Kohl Kajal Smooth and Soft Jet Black Finish Water Resistant Stays up to 18 hours Black

Colors Queen HD Gel Kohl Kajal Smooth and Soft Jet Black Finish Water Resistant Stays up to 18 hours Black

Colors Queen HD Gel Kohl Kajal is a highly pigmented kohl kajal that provides a smooth and soft jet black finish. It is water-resistant and stays put for up to 18 hours, making it perfect for long-lasting wear.
Key Features: - Highly pigmented - Smooth and soft application - Jet black finish - Water-resistant - Long-lasting wear up to 18 hours
This kajal is suitable for anyone looking for a high-quality, long-lasting kohl kajal that provides intense color payoff. It is perfect for those who want a jet black finish that stays put all day.
Pros: - Intense color payoff - Long-lasting wear - Water-resistant - Smooth and soft application Cons: - May smudge on oily eyelids - Some users may find it difficult to remove completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Water-resistant formula and long-lasting stay meet market expectations.	Vogue
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	5	Facing strong competition from both local and international brands.	Cosmetics Business
Use-case Advantage	5	3	Versatile for daily wear and special occasions.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned kajal with strong brand backing and competitive pricing.

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