COLORESSENCE HD Kohl Pencil Eye Definer Waterproof Lightweight Charcoal Long Lasting Smudge proof Kajal with Free Sharpener Black

COLORESSENCE HD Kohl Pencil Eye Definer Waterproof Lightweight Charcoal Long Lasting Smudge proof Kajal with Free Sharpener Black

The COLORESSENCE HD Kohl Pencil Eye Definer is a waterproof and long-lasting kajal pencil that is perfect for creating bold and dramatic eye looks.

Key Features: - Waterproof formula - Lightweight and comfortable to wear - Smudge-proof for all-day wear - Comes with a free sharpener for precise application

For whom: This kajal pencil is perfect for anyone looking for a high-quality and easy-to-use eye definer that will last all day without smudging or budging.

Pros: - Long-lasting formula - Waterproof for all-day wear - Lightweight and easy to apply - Comes with a free sharpener for convenience

Cons: - Some users may find the pencil to be a bit too hard - May need to be sharpened frequently for precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The waterproof, lightweight, and smudge-proof features align well with the needs of Indian consumers seeking long-lasting kajal.	Femina, Elle
Brand Strength	20	10	Coloressence is a recognized brand in the Indian beauty market with a loyal customer base.	Brand Equity, Vogue
Category Momentum	20	15	Growing demand for waterproof and long-lasting kajal products in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering good value for money.	Cosmopolitan, Grazia
Competition	10	6	Facing moderate competition from established kajal brands, but unique features and pricing give it a competitive edge.	Brand Equity, Femina
Use-case Advantage	5	5	The free sharpener adds convenience and value for consumers, enhancing the product's appeal.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Coloressence HD Kohl Pencil Eye Definer offers a well-balanced mix of features and pricing, positioned to appeal to the growing demand for long-lasting and waterproof kajal in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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