Colorbar Lip Prime and Care 2 5g Combination Smudge Proof Long Wear Transfer Proof Ultra Hydrating Vitamins E and C

Colorbar Lip Prime and Care 2 5g Combination Smudge Proof Long Wear Transfer Proof Ultra Hydrating Vitamins E and C

The Colorbar Lip Prime and Care 2-in-1 is a versatile lip product that combines the benefits of a lip primer and a lip balm in one convenient package.

Key features of this product include its smudge-proof and long-lasting formula, as well as its transfer-proof finish that helps keep your lip color in place all day long.

This product is ideal for anyone looking for a lip product that not only helps amplify the vibrancy of their lip color but also provides intense hydration thanks to the presence of Vitamins E and C in the formula.

Pros: - Long-lasting formula - Smudge-proof finish - Transfer-proof - Provides hydration with Vitamins E and C Cons: - May require reapplication throughout the day for optimal results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique 2-in-1 solution with key benefits like smudge-proof and hydrating properties.	Vogue India
Brand Strength	20	18	Colorbar is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for multi-functional beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from other established brands offering similar lip primers.	Cosmopolitan India
Use-case Advantage	5	3	Addresses the need for long-lasting and transfer-proof lip care solutions.	Elle India
Final Market Score	100	76/100 (3.80/5)	Colorbar Lip Prime and Care 2-in-1 offers a compelling mix of features and benefits, positioning it well in the Indian lipstick primer market.

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