Colorbar Kiss Proof Lip Statin Matte Finish Haute Latte 007 6 5ml Enriched with vitamin E Preservative free Longlasting

Colorbar Kiss Proof Lip Statin Matte Finish Haute Latte 007 6 5ml Enriched with vitamin E Preservative free Longlasting

About Product: Colorbar Kiss Proof Lip Stain in Haute Latte 007 is a highly pigmented lip stain with a matte finish. It is enriched with Vitamin E and is preservative-free, making it safe for everyday use.

Key Features: The key feature of this lip stain is its long-lasting formula, which stays put for hours without smudging or fading. The matte finish provides a sophisticated touch to any makeup look.

For Whom: This lip stain is perfect for anyone looking for a bold lip color that will last all day. It is suitable for all skin tones and is easy to apply with its precise applicator.

Pros: - Long-lasting formula - Matte finish - Enriched with Vitamin E - Preservative-free

Cons: - May require touch-ups throughout the day - Some users may find it slightly drying on the lips

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Vitamin E and preservative-free, aligning with consumer preferences for natural ingredients	Kantar
Brand Strength	20	18	Colorbar is a well-established brand known for quality cosmetics	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting lip products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar lip stains in the market	Nielsen
Competition	10	8	Facing strong competition from other popular lip stain brands in India	IRI
Use-case Advantage	5	5	Matte finish and long-lasting formula suitable for all-day wear	GfK
Final Market Score	100	76/100 (3.80/5)	Colorbar Kiss Proof Lip Stain - Matte Finish in Haute Latte 007 is well-positioned in the Indian market with its quality, features, and competitive pricing.

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