Colorbar I Glide Eye Pencil Coco Bar

Colorbar I Glide Eye Pencil Coco Bar

The Colorbar I-Glide Eye Pencil in Coco Bar is a richly pigmented eyeliner pencil that glides on smoothly for easy application.

Key features of this eye pencil include its long-lasting formula that stays put all day without smudging or fading.

This eye pencil is perfect for anyone looking to achieve a bold and defined eye look.

Pros of the Colorbar I-Glide Eye Pencil in Coco Bar include its intense color payoff and creamy texture that makes it easy to blend or smudge for a smoky eye effect.

Cons of this eye pencil may include the need for a sharpener to maintain a precise tip for application.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coco Bar shade popular among Indian consumers	Vogue
Brand Strength	20	18	Colorbar well-established and trusted brand in India	Brand Equity
Category Momentum	20	15	Eyeliner category growing rapidly in India	Mintel
Price Positioning	20	15	Competitively priced compared to similar products	Retail Today
Competition	10	5	Facing strong competition from Maybelline and Lakme	Cosmopolitan
Use-case Advantage	5	3	Long-lasting formula suitable for daily wear	Elle
Final Market Score	100	76/100 (3.80/5)	Colorbar I-Glide Eye Pencil in Coco Bar holds strong in competitive Indian eyeliner market.

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