Colorbar Cosmetics MesmerEyes Kajal Duo Black 0 70 g Pack of 2 Lasts upto 10 hours Nourishing Waterproof

Colorbar Cosmetics MesmerEyes Kajal Duo Black 0 70 g Pack of 2 Lasts upto 10 hours Nourishing Waterproof

Key Features: - Contains two kajal pencils for convenience and value - Long-lasting waterproof formula that stays put for up to 10 hours - Potent formula nourishes the delicate eye area - Rich black shade for intense definition

For whom: This kajal duo is perfect for anyone looking for a reliable eyeliner that will last all day. Whether you have oily lids or live in a humid climate, this waterproof formula will keep your eye makeup in place.

Pros: - Two pencils in one pack for double the usage - Long-lasting formula means you won't have to touch up throughout the day - Nourishing ingredients help care for your skin while you wear it

Cons: - Some users may find the formula to be a bit stiff - May require a makeup remover to fully remove at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and waterproof formula aligns with Indian consumers' preferences	Vogue India
Brand Strength	20	18	Colorbar is a well-established brand in India with strong customer loyalty	Brand Equity
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Today
Competition	10	0	Highly competitive market with many established and emerging players	Business Standard
Use-case Advantage	5	3	Provides nourishment along with long-lasting wear, appealing to Indian consumers	Femina
Final Market Score	100	66/100 (3.30/5)	Colorbar Cosmetics MesmerEyes Kajal Duo is well-positioned in the Indian eyeliner market with its strong brand and product features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—