Color Mate Hair Color Cream Burgundy 130ml Pack of 2

Color Mate Hair Color Cream Burgundy 130ml Pack of 2

Color Mate Hair Color Cream in the shade Burgundy comes in a convenient pack of 2 tubes, each containing 130ml of product. This hair color provides vibrant, long-lasting color while also nourishing and conditioning the hair.

Key Features: - Contains natural ingredients that are gentle on the hair - Provides full coverage for grey hair - Offers a glossy finish and intense color - Easy to use at home with clear instructions

For whom: Color Mate Hair Color Cream in Burgundy is suitable for anyone looking to add a rich burgundy hue to their hair. It is ideal for those with dark to medium hair colors who want to switch up their look or cover gray hair.

Pros: - Affordable pack of 2 tubes - Long-lasting color results - Nourishing formula that leaves hair soft and shiny - Easy to apply at home - Provides full coverage for gray hair

Cons: - May require multiple applications for very dark or resistant hair - Strong fragrance that may not be suitable for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Burgundy shade and cream formula align well with current consumer preferences.	Nielsen
Brand Strength	20	18	Color Mate is a well-known brand in the Indian hair color market.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other established brands in the segment.	IRI
Use-case Advantage	5	5	Easy application process suitable for home use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Color Mate Burgundy Hair Color Cream 130ml - Pack of 2 is well-positioned in the Indian permanent hair color market.

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