Color Cupid 2 in 1 Tinted Lip Balm Liquid Lipstick Intense color pay off moisturization Infused with Hyaluronic Acid Jojoba Oil Friends with Benefits Wine Dine

Color Cupid 2 in 1 Tinted Lip Balm Liquid Lipstick Intense color pay off moisturization Infused with Hyaluronic Acid Jojoba Oil Friends with Benefits Wine Dine

Key Features: - 2-in-1 product that combines the benefits of a tinted lip balm and a liquid lipstick - Infused with hyaluronic acid and jojoba oil for intense hydration - Provides rich color payoff for a bold, long-lasting look - Easy to apply with a smooth, creamy texture

For whom: - Anyone looking for a versatile lip product that combines color and moisture - People who want a product that is easy to apply and long-lasting - Individuals who prefer products with hydrating ingredients for lip care

Pros: - Dual functionality for convenience - Hydrating ingredients for moisture and comfort - Long-lasting color payoff - Smooth and creamy texture for easy application

Cons: - May need to reapply throughout the day for optimal color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with hyaluronic acid and jojoba oil.	Vogue India
Brand Strength	20	18	Strong brand presence and positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for tinted lip balms in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition with room for differentiation.	Cosmopolitan India
Use-case Advantage	5	3	Versatile product catering to both lip care and color needs.	Elle India
Final Market Score	100	76/100 (3.80/5)	Innovative lip product with strong brand backing and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—