CLAMY Matte Me Waterproof Ultra Smooth Long Lasting Lip Gloss Liquid Lip Stick for Women 6 grams NUDE ROYALTY

CLAMY Matte Me Waterproof Ultra Smooth Long Lasting Lip Gloss Liquid Lip Stick for Women 6 grams NUDE ROYALTY

Key Features: - Matte finish for a trendy look - Waterproof formula for long-lasting wear - Ultra smooth application for comfortable wear

For whom: - Ideal for women who want a matte lip color that stays put all day - Perfect for those who prefer a nude shade for everyday wear

Pros: - Long-lasting formula that withstands eating and drinking - Smooth application for easy use - Matte finish for a modern look

Cons: - May feel slightly drying on the lips - Color may not be as pigmented as some users prefer

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and waterproof features meet consumer needs.	Vogue India, Elle India
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for lip glosses in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Business Standard, The Economic Times
Competition	10	5	Facing strong competition from both local and international brands.	India Today, Hindustan Times
Use-case Advantage	5	3	Versatile shade suitable for various occasions.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian lip gloss market with strong brand and features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—