Charmacy Milano 360 Degree Volume Smudge Proof Water Resistant Mascara Black 8 G

Charmacy Milano 360 Degree Volume Smudge Proof Water Resistant Mascara Black 8 G

Charmacy Milano 360 Degree Volume Mascara is a smudge-proof and water-resistant formula that gives your lashes a voluminous look. Its innovative brush design helps to coat each lash from root to tip for a full and fluttery effect.

Key Features: - Smudge-proof and water-resistant formula - 360-degree application for voluminous lashes - Innovative brush design for precise application - Black shade for a dramatic look

This mascara is suitable for those who want to achieve voluminous and fluttery lashes that last all day. Whether you have short, sparse lashes or you want to enhance your natural volume, this mascara is perfect for adding drama to any look.

Pros: - Long-lasting formula - Volumizing effect - Precise application - Water-resistant Cons: - May require multiple coats for maximum volume - Can be difficult to remove completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	360-degree volume and smudge-proof features align well with Indian consumer preferences.	TOI, Livemint
Brand Strength	20	18	Charmacy Milano's strong brand presence in India.	Business Today, Hindu
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar mascaras in the market.	Economic Times, Business Standard
Competition	10	0	Intense competition in the mascara segment may impact market share.	Forbes, Business Insider
Use-case Advantage	5	3	Provides long-lasting wear and water resistance, meeting consumer needs.	CNBC, NDTV
Final Market Score	100	66/100 (3.30/5)	Charmacy Milano 360 Degree Volume Black Mascara 8g is well-positioned in the Indian market with strong brand presence and features that align with consumer preferences.

Factor	Rating (out of 5)	Notes
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