CANTU Shea Butter for Natural Hair Extra Hold Edge Stay Gel 65 ml

CANTU Shea Butter for Natural Hair Extra Hold Edge Stay Gel 65 ml

Cantu Shea Butter Extra Hold Edge Stay Gel is specially formulated with pure shea butter to provide long-lasting, extra firm hold for sleek and smooth edges. This gel is perfect for creating a variety of hairstyles that require sharp, defined edges.

Key Features: - Infused with pure shea butter for moisture and hold - Extra firm hold for long-lasting styling - Perfect for creating sleek and defined edges - Lightweight formula that does not leave residue or flake

For whom: This product is ideal for individuals with natural hair who want to achieve sleek and defined edges for their desired hairstyle. It is suitable for all hair types and textures.

Pros: - Provides extra firm hold for long-lasting styling - Infused with shea butter for moisture and protection - Lightweight formula that does not weigh hair down - Helps create sleek and defined edges for a polished look

Cons: - Some may find the hold to be too strong for their liking - May require frequent touch-ups for all-day hold

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The extra hold feature meets the needs of Indian consumers for long-lasting styling.	Euromonitor
Brand Strength	20	15	Cantu is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from local and international brands offering similar products.	IndiaRetailNews
Use-case Advantage	5	5	Addresses the specific need for edge control in natural hair styling.	Vogue
Final Market Score	100	66/100 (3.30/5)	Cantu Shea Butter Edge Stay Gel is well-positioned in the Indian market due to its brand strength, competitive pricing, and unique features.

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