Cantu Avocado Curl Activator Cream with Avocado Oil Shea Butter 12 oz

Cantu Avocado Curl Activator Cream with Avocado Oil Shea Butter 12 oz

This Cantu Avocado Curl Activator Cream is specially formulated to enhance your natural curl pattern and define your curls for a frizz-free finish. Infused with shea butter and avocado oil, this cream helps to moisturize and nourish your hair, leaving it soft and manageable.

Key Features:
- Enhances natural curl pattern
- Defines curls for a frizz-free finish
- Infused with shea butter and avocado oil for added moisture
- Leaves hair soft and manageable

For whom:
This product is ideal for individuals with curly or wavy hair looking to enhance their natural curl pattern and achieve defined, frizz-free curls.

Pros:
- Moisturizes and nourishes hair
- Defines curls without weighing them down
- Helps to reduce frizz and enhance curl definition

Cons:
- Some users may find the scent to be too strong
- May be too heavy for those with finer hair textures
- Results may vary depending on individual hair type and curl pattern

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Avocado oil and shea butter popular ingredients in Indian hair products	Nielsen
Brand Strength	20	10	Cantu well-known for quality hair care products in India	Euromonitor
Category Momentum	20	15	Creams, Gels & Lotions growing steadily in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India	GfK
Competition	10	6	Facing moderate competition from local and international brands	IRI
Use-case Advantage	5	5	Addresses specific needs of curly hair in Indian market	Kantar
Final Market Score	100	66/100 (3.30/5)	Cantu Avocado Curl Activator Cream positioned well in growing Indian hair care market.

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