CADIVEU PRIMER PRE STYLING LEAVEIN

CADIVEU PRIMER PRE STYLING LEAVEIN

CADIVEU PRIMER PRE STYLING LEAVEIN is a lightweight leave-in conditioner that prepares hair for styling, providing heat protection and adding shine.

Key Features: - Heat protection up to 230 degrees Celsius - Provides hydration and smoothing effect - Adds shine and softness to the hair

For whom: This product is suitable for all hair types, especially those who use heat styling tools frequently and want to protect their hair from damage.

Pros: - Lightweight formula that doesn't weigh hair down - Helps to detangle hair and make styling easier - Leaves hair feeling soft, smooth, and looking shiny

Cons: - Some may find the scent to be too strong - May not provide enough hydration for very dry or damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The serum's pre-styling properties align with current market trends	Vogue, Elle
Brand Strength	20	18	Cadiveu is a well-known and trusted brand in India	Brandwatch, Nielsen
Category Momentum	20	15	Creams, Gels & Lotions in high demand in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360, BusinessToday
Competition	10	8	Facing moderate competition from other pre-styling serums	Cosmopolitan, Verve
Use-case Advantage	5	5	Offers unique benefits for pre-styling routines	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Cadiveu Primer Pre-Styling Leave-In Serum well in the Indian market for Creams, Gels & Lotions.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—