byPureNaturals QuikHenna Organic Hair Colour Gel 1N Natural Black PPD Ammonia Free Permanent Natural Hair Color 100 Grey Coverage Long Lasting Gel Colour for Men Women 120gm

byPureNaturals QuikHenna Organic Hair Colour Gel 1N Natural Black PPD Ammonia Free Permanent Natural Hair Color 100 Grey Coverage Long Lasting Gel Colour for Men Women 120gm

About Product: The byPureNaturals QuikHenna Organic Hair Colour Gel in shade 1N Natural Black is a PPD and Ammonia-free, permanent natural hair colour option. Made with organic ingredients, this gel colour provides 100% grey coverage and is long-lasting.

Key Features: - Organic hair colour gel - 1N Natural Black shade - PPD and Ammonia-free - 100% grey coverage - Long-lasting results

For Whom: This organic hair colour gel is suitable for both men and women looking for a natural and effective way to colour their hair without the use of harsh chemicals like PPD and Ammonia.

Pros: - Made with organic ingredients - Provides 100% grey coverage - Long-lasting colour - Ammonia and PPD-free formula

Cons: - Some users may find the gel application a bit messy compared to traditional hair dyes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers PPD and Ammonia free formula with 100% grey coverage, meeting consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for natural and organic products.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair color products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products in the market.	Retail Gazette
Competition	10	6	Facing competition from other established organic hair color brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	Convenient gel formula suitable for both men and women, catering to a wide target audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic hair color gel with strong market fit and competitive positioning in India.

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