byPureNaturals 100 Organic Hair Colour Soft Black 2N for Men and Women PPD and Ammonia Free

byPureNaturals 100 Organic Hair Colour Soft Black 2N for Men and Women PPD and Ammonia Free

About Product: Our byPureNaturals Soft Black 2N Organic Hair Colour is a natural and organic solution for both men and women looking to change their hair color without the harsh chemicals often found in traditional hair dyes.

Key Features: - PPD and Ammonia Free - Made with natural and organic ingredients - Provides long-lasting color and coverage - Helps nourish and strengthen hair - Easy to use at home

For whom: This hair colour is perfect for anyone looking for a gentle and eco-friendly alternative to traditional hair dyes. It is suitable for all hair types and colors.

Pros: - No harsh chemicals - Helps improve hair health - Easy to use at home - Long-lasting color - Suitable for men and women

Cons: - May require multiple applications for desired color intensity - Color may vary slightly depending on individual hair type and color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers PPD and Ammonia free formula, aligning with consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand reputation in the organic hair color segment.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products.	Retail360
Competition	10	6	Facing moderate competition from other organic hair color brands.	GfK
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian organic hair color market segment.

Factor	Rating (out of 5)	Notes
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