BUNEE Root Touch Up 6g Black Instantly Cover Grey Hairs Waterproof Sweatproof Root Cover Up for Women Men touch up highlights Conceals Hair Loss Thin Hair Shadow Powder

BUNEE Root Touch Up 6g Black Instantly Cover Grey Hairs Waterproof Sweatproof Root Cover Up for Women Men touch up highlights Conceals Hair Loss Thin Hair Shadow Powder

BUNEE Root Touch Up is a convenient and effective solution for covering up grey hairs and roots. With its waterproof and sweatproof formula, this root cover up stays put all day long, giving you a fresh and natural look.

Key features of BUNEE Root Touch Up include its easy application with a brush applicator, long-lasting coverage that blends seamlessly with your natural hair color, and compact size that makes it perfect for on-the-go touch ups.

This product is perfect for both men and women who want to maintain their hair color between salon visits or cover up any grey hairs or roots that may be peeking through. It is also great for those with thinning hair or hair loss as it can help create the appearance of thicker, fuller hair.

Pros of BUNEE Root Touch Up include its natural-looking coverage, water and sweat resistance, and ease of use. It also comes in a variety of shades to match your hair color perfectly.

Cons of this product may include potential color transfer if not fully dried, limited shade options for those with unique hair colors, and the need for reapplication throughout the day for those with oily hair or scalp.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Waterproof and sweatproof formula meets consumer needs for long-lasting coverage	Nielsen
Brand Strength	20	15	Established brand with good reputation in hair care sector	Euromonitor
Category Momentum	20	10	Growing demand for root touch-up products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	10	Facing moderate competition from established and new brands offering similar products	IRI
Use-case Advantage	5	3	Addresses common concerns like grey hairs and thinning hair effectively	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market fit with competitive pricing and key features for Indian consumers.

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