BSY Noni Black Hair Magic Hair color shampoo 12ml x 20 Sachets Ammonia Free Shampoo for men Natural Black Permanent Hair Dye Shampoo for women Noni Fruit Hair Dye 5 Minutes Hair Colour

BSY Noni Black Hair Magic Hair color shampoo 12ml x 20 Sachets Ammonia Free Shampoo for men Natural Black Permanent Hair Dye Shampoo for women Noni Fruit Hair Dye 5 Minutes Hair Colour

Key Features: - Permanent hair dye shampoo that provides natural black color in just 5 minutes - Enriched with Noni fruit extract for added nourishment and shine - Ammonia-free formula is gentle on hair and scalp - Comes in convenient sachets for easy application - Suitable for both men and women

For whom: - Ideal for individuals looking for a quick and convenient hair coloring solution - Suitable for those who prefer natural ingredients in their hair care products - Perfect for anyone who wants a non-ammonia hair dye option

Pros: - Quick and easy application process - Ammonia-free formula is gentle on hair - Natural black color result - Convenient packaging for single-use application

Cons: - May require multiple applications for desired intensity of color - Some users may prefer a longer-lasting hair dye option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers quick and easy hair coloring solution with natural ingredients.	Nielsen
Brand Strength	20	15	Established brand with positive reputation in hair care sector.	Euromonitor
Category Momentum	20	10	Growing demand for permanent hair dye products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other established hair dye brands.	IRI
Use-case Advantage	5	5	Convenient for individuals seeking a hassle-free hair coloring experience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced, convenient and effective hair dye solution for Indian market.

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