Blur India Darker Than My Ex s Soul Kajal Lip Liner Non Smudge Long Lasting Super Pigmented Water proof Enriched with Shea Butter and Vitamin E 35g Deep Brown

Blur India Darker Than My Ex s Soul Kajal Lip Liner Non Smudge Long Lasting Super Pigmented Water proof Enriched with Shea Butter and Vitamin E 35g Deep Brown

The Blur India Darker Than My Ex's Soul Kajal Lip Liner is a must-have product for those who love a bold and dark lip look. Its non-smudge formula ensures long-lasting wear, perfect for all-day events or nights out.
Key Features: - Super pigmented for intense color payoff - Water-proof for all-day wear - Enriched with Shea Butter and Vitamin E for added hydration - 35g Deep Brown shade for a sultry look
For whom: This lip liner is perfect for those who love experimenting with bold lip looks and want a product that will stay put all day or night.
Pros: - Long-lasting formula - Highly pigmented for intense color - Water-proof for all-day wear - Enriched with Shea Butter and Vitamin E for added hydration
Cons: - The dark shade may not be suitable for those who prefer lighter lip colors.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches current trend for non-smudge, waterproof lip liners.	Elle
Brand Strength	20	18	Strong brand reputation for quality cosmetics in India.	Vogue
Category Momentum	20	15	Growing demand for long-lasting lip products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium lip liners in India.	Femina
Competition	10	8	Facing strong competition from established and emerging lip liner brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses need for long-lasting lip color for all-day wear.	Grazia
Final Market Score	100	76/100 (3.80/5)	Competitively positioned lip liner with strong brand backing in growing Indian market.

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