Blue Heaven Ultimatte NonTransfer lipstick for women Enriched with Shea Butter Vitamin E Matte Finish Smudge Proof Waterproof Long Lasting Lipstick Upto 12Hrs 2 2g 04 Red

Blue Heaven Ultimatte NonTransfer lipstick for women Enriched with Shea Butter Vitamin E Matte Finish Smudge Proof Waterproof Long Lasting Lipstick Upto 12Hrs 2 2g 04 Red

This Blue Heaven Ultimatte NonTransfer lipstick is a must-have for all women who love a matte finish that stays put all day long.

Key features of this lipstick include its enriched formula with Shea Butter and Vitamin E, making it both nourishing and long-lasting.

This lipstick is perfect for anyone who wants a bold, red lip color that won't budge no matter what activities they have planned for the day.

Pros of this lipstick include its smudge-proof and waterproof formula, as well as its ability to last up to 12 hours without needing to reapply.

Cons of this lipstick may include the need for an oil-based makeup remover to fully remove it at the end of the day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish, smudge-proof, and waterproof align with current lipstick trends.	Vogue India
Brand Strength	20	18	Blue Heaven known for affordable quality cosmetics in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	16	Competitively priced for the features offered in the Indian market.	Retail Today
Competition	10	10	Facing competition from established and emerging lipstick brands in India.	Cosmopolitan India
Use-case Advantage	5	3	Long-lasting formula suitable for all-day wear.	Elle India
Final Market Score	100	86/100 (4.30/5)	Competitively priced, high-quality long-lasting lipstick with strong brand presence in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—