Blue Heaven Soft Kajal Pencil Eye Liner Black Matte Finish

Blue Heaven Soft Kajal Pencil Eye Liner Black Matte Finish

The Blue Heaven Soft Kajal Eye Liner Pencil is a popular choice for those looking for a budget-friendly yet high-quality product.

Key Features: - Black matte finish for a bold and dramatic look - Soft and smooth texture for easy application - Long-lasting formula that stays put all day - Can be used as both kajal and eyeliner - Affordable price point

For whom: This eyeliner pencil is suitable for anyone looking for an easy-to-use yet effective eye makeup product. It is especially great for those on a budget or beginners who are new to applying eye makeup.

Pros: - Easy to use - Long-lasting formula - Versatile use as kajal or eyeliner - Budget-friendly option - Matte finish for a bold look

Cons: - Some users may find it smudges easily - May need to be sharpened frequently for a precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and soft texture align with current consumer preferences.	Vogue, Femina
Brand Strength	20	18	Blue Heaven's established reputation for quality kajal products.	TOI, Hindu
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Cosmopolitan, Elle
Competition	10	10	Facing moderate competition from other popular kajal brands.	Harper's Bazaar, Verve
Use-case Advantage	5	3	Versatile for both everyday wear and special occasions.	Grazia
Final Market Score	100	76/100 (3.80/5)	Blue Heaven Soft Kajal Eye Liner Pencil offers a competitive option in the growing Indian kajal market.

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