Blue Heaven Soft Kajal Eye Liner Black 0 31g

Blue Heaven Soft Kajal Eye Liner Black 0 31g

The Blue Heaven Soft Kajal Eye Liner in Black is a highly pigmented and long-lasting eye liner that glides on smoothly for a precise application. Its soft formula is perfect for creating a bold and dramatic eye look.

Key Features: - Highly pigmented - Long-lasting formula - Glides on smoothly - Perfect for creating bold eye looks

For whom: This eye liner is perfect for anyone looking to add definition to their eyes with a bold and intense black color. It is suitable for all skin types and is easy to apply even for beginners.

Pros: - Highly pigmented color - Long-lasting formula - Smooth application - Easy to use

Cons: - Some users may find it smudges after long hours of wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers desired features like smudge-proof and long-lasting wear.	Kantar
Brand Strength	20	10	Established brand reputation in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for traditional eye makeup products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	10	Facing moderate competition from both local and international brands.	IRI
Use-case Advantage	5	3	Suitable for daily wear and easy application for consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Blue Heaven Soft Kajal Eye Liner - Black, 0.31g offers a competitive option in the growing Indian kajal & kohls market.

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