Blue Heaven Non Transfer Lip Color Liquid lipstick Waterproof Smudge Proof Intense Pigment Long Lasting upto 8hr Matte Finish with Hydrating Formula 502 3GM

Blue Heaven Non Transfer Lip Color Liquid lipstick Waterproof Smudge Proof Intense Pigment Long Lasting upto 8hr Matte Finish with Hydrating Formula 502 3GM

- Blue Heaven Non Transfer Lip Color is a liquid lipstick that offers a waterproof and smudge-proof formula. It has intense pigment and provides a long-lasting wear of up to 8 hours.

- The lipstick has a matte finish and comes with a hydrating formula that keeps the lips moisturized throughout the day.

- This product is ideal for those who are looking for a long-lasting lip color that stays put even after eating and drinking.

- Pros: Waterproof, smudge-proof, intense pigment, long-lasting wear, matte finish, hydrating formula. Cons: May need reapplication after oily meals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, smudge-proof, and hydrating formula align well with Indian consumer preferences.	Kantar
Brand Strength	20	18	Blue Heaven known for affordable quality cosmetics in India.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting liquid lipsticks in Indian market.	Mintel
Price Positioning	20	16	Competitively priced for the features offered in the Indian lipstick market.	Nielsen
Competition	10	10	Facing competition from both local and international brands offering similar features.	IRI
Use-case Advantage	5	4	Matte finish and long-lasting formula suitable for daily wear in Indian climate.	GfK
Final Market Score	100	86/100 (4.30/5)	Blue Heaven Non Transfer Lip Color Liquid Lipstick - Shade 502 offers a strong value proposition in the competitive Indian lipstick market.

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