Blue Heaven 2X Intense Kajal Black Shock Upto 36Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm

Blue Heaven 2X Intense Kajal Black Shock Upto 36Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm

About Product: Blue Heaven 2X Intense Kajal Black Shock is a long-lasting and waterproof kajal that promises to stay put for up to 36 hours. It is enriched with Aloe Vera, providing a smooth application without tugging or smudging throughout the day.
Key Features: - Intense black color - Waterproof and smudge-proof formula - Contains Aloe Vera for a soothing effect - Long-lasting, up to 36 hours of wear
For whom: This kajal is suitable for individuals who are looking for a high-quality, long-lasting kajal that stays put throughout the day without smudging or fading.
Pros: - Intense pigmentation for a bold look - Waterproof and smudge-proof formula - Enriched with Aloe Vera for a soothing effect - Long-lasting wear for up to 36 hours
Cons: - May require a makeup remover for complete removal - Some users may find it difficult to remove completely due to its long-lasting formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highly desired features like 36Hr stay, waterproof, and smudgeproof.	Elle, Cosmopolitan
Brand Strength	20	10	Blue Heaven's established reputation in the affordable cosmetics segment.	Vogue, Femina
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mint, ET
Price Positioning	20	10	Competitive pricing compared to similar long-lasting kajal brands.	Grazia, Harper's Bazaar
Competition	10	6	Facing competition from established and emerging kajal brands in the market.	Elle, Cosmopolitan
Use-case Advantage	5	5	Aloe Vera ingredient provides added skin benefits for regular kajal users.	Femina, Vogue
Final Market Score	100	66/100 (3.30/5)	Blue Heaven 2X Intense Kajal offers a competitive long-lasting option in the Indian kajal market.

Factor	Rating (out of 5)	Notes
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