Blue Heaven 24Hr Stay Matte Pencil Kajal Black Waterproof Deep Black Long Lasting And Smudge Proof Eye Makeup 0 30Gm

Blue Heaven 24Hr Stay Matte Pencil Kajal Black Waterproof Deep Black Long Lasting And Smudge Proof Eye Makeup 0 30Gm

About Product: The Blue Heaven 24Hr Stay Matte Pencil Kajal is a waterproof and long-lasting eye makeup pencil that provides a deep black matte finish. It is designed to stay put for up to 24 hours without smudging or fading.

Key Features: - Waterproof formula - Matte finish - Long-lasting wear for up to 24 hours - Deep black color - Pencil form for easy application

For Whom: This product is perfect for those who want a long-lasting and smudge-proof kajal that provides intense black color and a matte finish. It is suitable for all skin types and is perfect for everyday wear or special occasions.

Pros: - Waterproof formula ensures long-lasting wear - Matte finish gives a bold look - Easy application with pencil form - Deep black color adds intensity to eyes

Cons: - Some users may find the pencil a bit hard to apply smoothly - May require touch-ups throughout the day for oily skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and long-lasting features align with current consumer preferences.	Euromonitor
Brand Strength	20	10	Blue Heaven is a trusted brand in the Indian cosmetics market.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting eye makeup in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing competition from both local and international kajal brands.	Nielsen
Use-case Advantage	5	5	Convenient for daily wear and touch-ups.	GfK
Final Market Score	100	66/100 (3.30/5)	Blue Heaven 24Hr Stay Matte Pencil Kajal is well-positioned in the Indian market for long-lasting eye makeup.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—