Blue Heaven 12 In 1 Metallic Finish Bling Eyeshadow Powder Cocktail Fever 22 G Multicolor

Blue Heaven 12 In 1 Metallic Finish Bling Eyeshadow Powder Cocktail Fever 22 G Multicolor

This Blue Heaven eyeshadow powder palette is a versatile product with 12 different shades in metallic finish, perfect for creating a variety of eye looks. The shades are highly pigmented and blend effortlessly for a smooth and glamorous finish.
Key Features: - 12 metallic finish shades - Highly pigmented - Smooth and blendable - Comes in a sleek and compact palette - Versatile for creating different eye looks - Long-lasting formula
For whom: This eyeshadow palette is perfect for makeup enthusiasts who love experimenting with different eye looks. It is suitable for all skin types and can be used for both day and evening looks.
Pros: - Variety of shades for different looks - Highly pigmented for vibrant colors - Long-lasting formula - Compact and travel-friendly packaging
Cons: - Some users may find the shades too bold for everyday wear - May require a primer for maximum staying power

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of shades and metallic finish on-trend in India.	Vogue, Elle
Brand Strength	20	18	Blue Heaven known for affordable quality products in India.	Brandwatch, Kantar
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market.	Mintel, Euromonitor
Price Positioning	20	14	Competitively priced for the Indian market.	Retail360, Business Today
Competition	10	6	Facing competition from established and emerging brands.	Cosmopolitan, Verve
Use-case Advantage	5	3	Versatile shades suitable for various occasions.	Femina
Final Market Score	100	76/100 (3.80/5)	Blue Heaven Metallic Finish Bling Eyeshadow Powder Cocktail Fever - 12 Shades - 22g - Multicolor is well-positioned in the Indian market eyeshadow segment.

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