Biotop Professional 911 Shampoo Quinoa 250ml Unisex It Hydrates Restore Hair s Shine With Quinoa Vitamin E for Colored Dry Very Damaged Burnt Over processed hair Paraben SLS Sulfate free

Biotop Professional 911 Shampoo Quinoa 250ml Unisex It Hydrates Restore Hair s Shine With Quinoa Vitamin E for Colored Dry Very Damaged Burnt Over processed hair Paraben SLS Sulfate free

Key Features: - Contains Quinoa and Vitamin E to hydrate and restore hair's shine - Specifically formulated for colored, dry, very damaged, burnt, and over-processed hair - Paraben and SLS sulfate-free formula
For whom: - Unisex - Ideal for those with colored, dry, very damaged, burnt, and over-processed hair
Pros: - Hydrates and restores shine - Contains nourishing ingredients like Quinoa and Vitamin E - Free from harmful chemicals like parabens and sulfates
Cons: - May not be suitable for those with healthy, non-damaged hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Quinoa and Vitamin E ingredients cater to the needs of colored, dry, and damaged hair in India.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the Indian market.	Retail360
Competition	10	0	Intense competition in the Indian shampoo market with multiple brands offering similar products.	Kantar
Use-case Advantage	5	3	Addresses specific hair care needs of Indian consumers with colored, dry, and damaged hair.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium shampoo catering to the specific needs of Indian consumers.

Factor	Rating (out of 5)	Notes
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