Bigen Powder Hair Color Rich Medium Brown N40 Pack of 6 Combo Set

Bigen Powder Hair Color Rich Medium Brown N40 Pack of 6 Combo Set

- Bigen Powder Hair Color N40 Rich Medium Brown is a long-lasting, permanent hair color solution that effectively covers gray hairs and gives a natural-looking result.

- Key Features of this product include its easy-to-use powder formula, which is gentle on the hair and scalp. It also provides a rich and vibrant medium brown color that lasts for up to six weeks.

- This product is suitable for anyone looking to color their hair at home with a convenient and affordable option. It is also a great choice for individuals looking to cover gray hairs without the need for frequent touch-ups.

- Pros of Bigen Powder Hair Color N40 Rich Medium Brown include its long-lasting results, user-friendly application process, and natural-looking color. However, some users may find the process of mixing and applying the powder to be a bit messy.

- Cons may include potential irritation for individuals with sensitive scalps, as well as the need for regular touch-ups to maintain color vibrancy.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from emerging local brands with lower prices.	IRI
Use-case Advantage	5	5	Convenient combo pack for regular users, cost-effective.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive pricing and varied shades.

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