Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance

Bhimseni Karyalay Black White Natural Surma Powder For Enhance Your Eyes Black Surma For Iconic Look And White Surma For Stain Free Elegance

- This Bhimseni Karyalay Black White Natural Surma Powder is a traditional eye makeup product that enhances the beauty of your eyes.

- The key feature of this product is that it comes in two different shades - black and white. The black surma gives your eyes an iconic look while the white surma is perfect for achieving a stain-free elegance.

- This surma powder is suitable for all individuals who want to enhance the beauty of their eyes and achieve a traditional yet stunning look.

- Pros: - Enhances the beauty of your eyes - Available in two different shades for versatile looks - Long-lasting and smudge-proof formula Cons: - May require frequent touch-ups for a fully vibrant look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers both black and white surma powders catering to diverse consumer preferences.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base and positive reputation.	Brand Equity
Category Momentum	20	15	Growing demand for traditional eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium kajal products in the market.	Retail Today
Competition	10	8	Facing competition from both traditional and modern kajal brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Dual functionality providing both traditional and modern eye makeup looks.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian kajal & kohls market with strong brand and versatile product offering.

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