BELLAVITA Intense Drama Waterproof Mascara 8ml Lengthening Volumizing Mascara Curl Lock Formula Smudge Proof Waterproof Jet Black

BELLAVITA Intense Drama Waterproof Mascara 8ml Lengthening Volumizing Mascara Curl Lock Formula Smudge Proof Waterproof Jet Black

The BELLAVITA Intense Drama Waterproof Mascara is a must-have addition to your makeup collection. Formulated with a Lengthening, Volumizing, Curl-Lock Formula, this mascara delivers intense drama to your lashes that lasts all day.

Key Features: - Waterproof formula to ensure long-lasting wear - Lengthening and volumizing effect for bold, dramatic lashes - Curl-lock technology to keep lashes lifted all day - Smudge-proof for a flawless finish - Jet black color for intense definition

For whom: This mascara is perfect for anyone looking to achieve bold, dramatic lashes that last all day. Whether you have short, straight lashes or long, curly lashes, this mascara will enhance your natural beauty and provide a stunning finishing touch to any makeup look.

Pros: - Waterproof formula ensures long-lasting wear - Lengthening and volumizing effect for bold, dramatic lashes - Curl-lock technology keeps lashes lifted all day - Smudge-proof for a flawless finish - Jet black color provides intense definition

Cons: - May require multiple coats for maximum impact - Waterproof formula can be difficult to remove completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like lengthening, volumizing, and smudge-proof.	Elle
Brand Strength	20	18	Strong brand reputation in beauty industry.	Vogue
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end mascaras.	Forbes
Competition	10	8	Facing strong competition from established and emerging brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses common needs for long-lasting and dramatic eye makeup.	Glamour
Final Market Score	100	76/100 (3.80/5)	Well-positioned mascara with strong brand and features.

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