Beauty Garage Botoliss Biotin Shampoo 6 Biotin Collagen Protein Formula 300ml Sulfate Free Hair Cleanser for Treated Hair Shampoo for Women Men For All Types

Beauty Garage Botoliss Biotin Shampoo 6 Biotin Collagen Protein Formula 300ml Sulfate Free Hair Cleanser for Treated Hair Shampoo for Women Men For All Types

This Beauty Garage Botoliss Biotin Shampoo is designed with a special blend of biotin and collagen protein formula that helps to nourish and strengthen hair. It is sulfate-free and gentle enough for treated hair, making it suitable for both women and men.

Key Features: - Contains biotin and collagen protein for hair nourishment - Sulfate-free formula - Suitable for all hair types, including treated hair

For whom: This shampoo is ideal for individuals looking to strengthen and nourish their hair, especially those with treated hair. It is suitable for all hair types and safe for daily use.

Pros: - Nourishes and strengthens hair - Sulfate-free formula is gentle on the scalp - Suitable for both men and women

Cons: - Some users may find the fragrance too strong - Not suitable for those with specific allergies to biotin or collagen proteins

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Biotin and collagen formula aligns with current consumer trends towards hair strengthening products	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the beauty industry	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free hair products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free shampoos in the market	Kantar
Competition	10	8	Facing moderate competition from other established sulfate-free shampoo brands	Nielsen
Use-case Advantage	5	5	Suitable for both women and men, catering to a wider consumer base	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend formula, facing moderate competition in the sulfate-free shampoo segment.

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