Beardo Ice Blast Hair Cream 75 gm Hair Cream for Men with Menthol Coconut Oil Hair Styling Ceam Daily Styling Cooling Cream Cool Lock Technology

Beardo Ice Blast Hair Cream 75 gm Hair Cream for Men with Menthol Coconut Oil Hair Styling Ceam Daily Styling Cooling Cream Cool Lock Technology

Key Features: - Contains menthol and coconut oil for a refreshing and nourishing experience - Cool Lock Technology keeps hair in place all day long - Suitable for daily styling - Comes in a convenient 75g size For whom: - This hair cream is specifically designed for men who want a refreshing and long-lasting styling solution - Perfect for those who enjoy a cool and invigorating sensation on their scalp Pros: - Menthol provides a refreshing and cooling effect - Coconut oil nourishes and hydrates the hair - Cool Lock Technology ensures long-lasting hold - Convenient size for on-the-go styling Cons: - May not be suitable for those with sensitive scalps - Some users may find the menthol scent too strong for their taste.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Menthol and coconut oil blend aligns with current market trends.	Mintel
Brand Strength	20	10	Beardo's strong brand presence and customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in India.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands.	Business Standard
Use-case Advantage	5	5	Offers daily styling with cooling effect, meeting consumer needs.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Beardo Ice Blast Hair Cream 75g positioned well in growing Indian men's grooming market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—